With help of our rotator cuff brace, you can manage your shoulder pain at home

Living with pain is never easy as it affects your entire lifestyle. You can now have the ability to treat your shoulder from the comfort of your home, with help of our rotator cuff brace.


The rotator cuff is an extremely important part of the body: it is a group of muscles and their tendons that give structural integrity to the top of the arm. The four muscles are the core stabilizers of the shoulder, helping to lift and rotate the arm, and stabilize it within the joint. However, if the tendons of the rotator cuff become pinched or damaged, inflammation can occur. The pain can be both excruciating and debilitating, and often gets progressively worse. Here is where our revolutionary Alpha Genial rotator cuff brace comes into play and helps you heal.


Shoulder Pain

Whether it comes from sitting at a desk all day or injuring yourself working out, shoulder pain is no joke! The shoulder goes through a lot in a day. Not only is the shoulder the most flexible joint in the human body, it is also one of the most unstable. Due to its unique construction shoulder injuries are quite common; the shoulder sustains more injuries that almost all other parts of the body.


Causes Of Shoulder Injury

The various soft tissues within the shoulder, muscles, tendons, and ligaments can be injured from overuse, excessive strain, falls, and improper motion. Injury to the rotator cuff is commonly seen in athletes, like gymnasts, basketball and football players, who use their arms and shoulders frequently and tend to put increased stress on the joint. Any activity that involved repetitive shoulder movements can also cause injury. Swimmers, tennis players, and baseball players are highly susceptible to injury. People who work in an environment that requires repetitive motion or strenuous upper body work are also at risk.

What to do when you injure your shoulder?

For less severe shoulder damage, treatment can be started at home and is called P.R.I.C.E, which represents a series of steps to follow: protection, rest, ice, compression, and elevation. It should be used immediately when an injury occurs – the earlier, the better!

"P"  is for Protection

Protecting it temporally can limit any further injury and speed the recovery process.


"R" is for Rest

Injured tissues need time to heal, you should not ignore it. In the early stages, rest is one of the most important components of the cold therapy P.R.I.C.E principle.


"I" is for Ice

As soon as possible after injury, begin applying ice continuously for the first 15-20 minutes to decrease swelling and pain. Icing reduces inflammation as it decreases blood flow to the injured area. An application of ice can be easy by using rotator cuff brace. You put an ice pack under the pressure pad and place the rotator cuff brace to the injured shoulder.

Shoulder pain can often be effectively managed with help of the right shoulder compression rotator cuff brace, that provides a combination of heat or ice together with a controlled compression


"C" is for Compression

Compression helps limit swelling and provides some additional support to the injured area. It is really easy with your rotator cuff brace, you just place it on the injured shoulder and adjust compression by its straps. Tension should be firm but still comfortable.


"E" is for Elevation

The elevation is another way to help decrease swelling by using gravity. If you can, keep the injured part above the level of your heart. This helps blood go back to the heart.



Beside the P.R.I.C.E. principle, a supportive rotator cuff brace is advised to help strengthen the joint during recovery. This allows you after some time, to continue light exercise while knowing that the joint is being supported and strengthened. It is best to keep your shoulder mobile by undertaking light activities as unused joints lead to muscle wastage and this may lead to further problems.